Freshpet (hereinafter, “Freshpet,” “our,” and/or “we”) respects your privacy and is committed to protecting it to the extent we have a reasonable ability to do so. We hope this Primary Privacy Policy will provide you with clarity and transparency concerning how we collect, use, and disclose your information – and all other visitors’ information – that we obtain through data submissions or general engagement with our website(s) – https://freshpet.com/sitemap.xml (“Site,” or “Sites”).

Your Consent

By using this Site, you agree with the terms of this Primary Privacy Policy. Whenever you submit information via this site, you consent to the collection, use, and disclosure of that information in accordance with this Primary Privacy Policy.

1. Collection of Personal Information from Site Users

Personal Information You Give Us

We collect information from you in various ways when you use our Sites. We may collect personal information you directly provide on our Sites, including but not limited to:

• Name
• Phone number;
• Email
• Mailing address; and
• Information about your pet.

​Information Collected Automatically

Each time you visit the Site, we may automatically collect certain types of information. Some examples of automatic information we may collect are as follows:

• Your IP address, MAC address, browser type, operating system, device-identifying information, type of computer, and type of Web browser software, the specific webpages visited during your connection, and the domain name from which you accessed the Site.
• Information about your browsing behavior, such as the date and time you visit the Site, the areas or pages of the Site that you visit, the amount of time you spend viewing the Site, the number of times you return to the Site and other clickstream data.
• We may use “cookies” of different types to recognize your computer. A cookie is a small text file that a website, online application, or e-mail may save to your internet browser and/or your computer’s hard drive for use in subsequent visits to the Site or other sites.

2. Use of Personal Data Collected

We may use information about you for purposes described in this Primary Privacy Policy or disclosed to you on the Site. For example, we may use information about you:

• To communicate with you and route your online inquiry to the appropriate Freshpet representative;
• To contact you with newsletters, marketing or promotional materials and other information that may be of interest to you;
• For editorial and feedback purposes;
• For data training purposes;
• To develop new programs and services;
• For content improvement and research;
• To customize the content and layout of the Site; and
• To notify you about updates to the Site or product.

3. Sharing or Disclosure of Your Personal Data

Unless otherwise agreed, we will not sell or disclose to third parties any individually identifying information which users voluntarily provide to us, except as follows:

• We work with business partners who support us. We also use outside service providers to facilitate the Site and overall operation, and to perform functions on our behalf, such as monitoring visitors to our Site, sending emails and promotional offers, analyzing data, storing data, processing credit card payments, and providing customer service. These third-party service providers are prohibited from using personal information for any other purpose and are contractually required to comply with all applicable laws and requirements, which may include Payment Card Industry Data Security Standards if they are processing payments.
• To the extent necessary to comply with applicable laws or valid legal processes, such as in response to subpoenas or court orders.
• To protect the rights and intellectual property of Freshpet.
• To investigate, prevent or take action regarding illegal activities, suspected fraud, violations of our policies, or as otherwise required by law

4. Cookies Policy and Other Aggregate Information

Cookies | We may automatically collect certain information through the use of “Cookies.” Cookies are small data files, which may include an anonymous unique identifier. Cookies are sent to your Web Browser from a website and transferred (and stored) on your device.

We use Cookies to see which areas and features are most popular, to count the number of computers accessing our Sites, to personalize your experience, and to remember your preferences. We may link the information we store in Cookies to any Personal Information you submit while on our Site. If you prefer not to receive Cookies on our Site, you can set your browser to warn you before accepting Cookies and refuse the Cookie when your browser alerts you to its presence. You can set your browser not to accept Cookies, but if you do so or if you reject a Cookie, you may not be able to access some of the features or services of our Sites.

Behavioral Remarketing

We may use remarketing services to advertise on third party websites to you after you visited our Site. We, and our third party vendors, use Cookies to inform, optimize and serve ads based on your past visits to our Site.

Google | Google AdWords remarketing service is provided by Google Inc.

You can opt-out of Google Analytics for Display Advertising and customize the Google Display Network ads by visiting the Google Ads Settings page: http://www.google.com/settings/aFreshpet

Google also recommends installing the Google Analytics Opt-out Browser Add-on – https://tools.google.com/dlpage/gaoptout – for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics.

For more information on the privacy practices of Google, please visit the Google Privacy; Terms web page: http://www.google.com/intl/en/policies/ privacy/

Facebook | Facebook remarketing service is provided by Facebook Inc. You can learn more about interest-based advertising from Facebook by visiting this page: https://www.facebook.com/help/ 164968693837950. To opt-out from Facebook’s interest-based ads follow these instructions from Facebook: https://www.facebook.com/about/aFreshpet/ #568137493302217

Facebook adheres to the Self-Regulatory Principles for Online Behavioral Advertising established by the Digital Advertising Alliance. You can also opt-out from Facebook and other participating companies through the Digital Advertising Alliance in the USA http://www.aboutaFreshpet.info/choices, the Digital Advertising Alliance of Canada in Canada http://youradchoices.ca, or the European Interactive Digital Advertising Alliance in Europe http://www.youronlinechoices.eu, or opt-out using your mobile device settings.

For more information on the privacy practices of Facebook, please visit Facebook’s Data Policy: https://www.facebook.com/privacy/ explanation

Pixel Tags/Web Beacons

We may use a pixel tag (also known as a web beacon), a piece of code embedded on the Site, that collects information about users’ engagement on that web page. Pixel tags allow us to record, for example, that a user has visited a particular web page or clicked on a particular advertisement Additionally, you should be aware that Freshpet may utilize Third Party Tools that analyze our Sites, or similarly situated company websites, such as SEMRush, Social Bakers, etc.. These Third Party Tools may provide us with data or information about you (or a similar user) acquired from other entities. We, believe you should be aware of such possibility, and should you have concerns, would encourage you to revisit your Web Browser privacy settings and/or feel free to reach out to us with potential questions (we may not be able to answer, but we’ll try).

4. Security and Data Retention

We use industry-standard techniques on the Site to help to protect any personal information you have provided to us from loss, misuse or alteration. However, please be aware that no method of electronic storage can ever be 100% secure. Therefore, as is the case with any organization - we are not in a position to guarantee the absolute security of your information. In this regard, we urge you to take every precaution to protect your personal data while you are on the Internet. At a minimum, we encourage you to make sure that you are using a secure browser as you surf the Internet.

Please also note, Freshpet has limited access and/or control over your Personal Information, typically restricted only to that which you’ve explicitly provided to us with intention. In most instances the Personal Information we are able to access is obtained through Third Party

Controllers or Sub-Processors, such as:

• Google Analytics
• WordPress
• Builder.io
• VWO
• Mailchimp
• Klaviyo
• Twilio Segment
• Stripe
• Donately
• Destini
• 33Across
• AKC
• Bustle
• Captify
• Clearstream
• Dstilley
• Facebook
• DBM
• Maxpoint/Valassis
• Quantcast
• ShareThis
• Sharethrough
• Stack Adapt
• The Exchange Lab
• Undertone
• Video Amp

We use Local Storage (LS) such as HTML5 to store content information and preferences. Third parties with whom we partner to provide certain features on our site or to display advertising based upon your Web browsing activity use LS such as HTML5 to collect and store information. Various browsers may offer their own management tools for removing HTML5 LS. We store data in perpetuity through systematic back-ups of our databases, unless removal or deletion is requested. We have no control over data retention of Third Parties.

5. Do Not Track

We support Do Not Track (“DNT”). Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked. You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.

6. Opt-Out

You may opt out of receiving any, or all, of these communications from us by: (1) following the unsubscribe link or instructions provided in any email or SMS communication we send, or (2) by contacting us via email at info@freshpet.com with the subject line [Removal of Personal Information Request] or snailmail addressed: Freshpet Attn: Personal Information Records 1545 US 206, Bedminster NJ 07921

7. Updating and Accessing Your Personal Information

If your personal information changes, we invite you to correct or update your information as soon as possible. You can request changes or access to your information by emailing info@freshpet.com, including within the subject [Update of Personal Information]. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

8. International Transfer

Your information, including Personal Information, may be transferred to —and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction. If you are located outside United States and choose to provide information to us, please note that we transfer the information, including Personal Information, to United States and process it there.

Your consent to this Primary Privacy Policy followed by your submission of such information represents your agreement to that transfer.

9. Links to Other Sites

Our Sites may contain links to other sites that are not operated by us. If you click on a Third Party Link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over, and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

10. Public Forums

Our Site may offer publicly accessible blogs or community forums. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. To request removal of your personal information from our blog or community forum, contact us at info@freshpet.com. In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.

11. Children’s Privacy

Under Age 13

Our Site is not specifically directed toward children, and we do not knowingly collect personal information from persons under the age of 13 on our Site without verifiable parental consent. If we learn that a child under the age of 13 has submitted personally identifiable information online without parental consent, we will take all reasonable measures to delete such information from our databases and to not use such information for any purpose (except where necessary to protect the safety of the child or others as required or allowed by law). If you become aware of any personally identifiable information we have collected from children under 13, please contact us at info@freshpet.com or by calling (866) 789-3737.

Under Age 18

Minors under 18 years of age may have the Personal Information that they provide to us through the Site deleted by sending an email to info@freshpet.com requesting deletion. Please note that, while we make reasonable efforts to comply with such requests, deletion of your personal information does not ensure complete and comprehensive removal of that data from all systems.

12. California Privacy Rights

California residents who provide personal information in obtaining products or services for personal, family, or household use are entitled to request and obtain from us once a calendar year information about the customer information we shared with third parties for their own direct marketing purposes, including the categories of information and the names and addresses of those businesses with which we have shared such information. As discussed elsewhere in this Primary Privacy Policy, we do not currently share the personal information of California residents with third parties for their own direct marketing purposes. However, if you have further questions about our privacy practices and compliance with California law, please contact us as explained below.

13. Changes To This Primary Privacy Policy

We reserve the right to update or change our Privacy Policy at any time and you should check this Primary Privacy Policy periodically. Your continued use of the Site after we post any modifications to the Primary Privacy Policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Primary Privacy Policy. If we make any material changes to this Primary Privacy Policy, we will notify you either through the email address you have provided us, or by placing a prominent notice on our Site.

Contact Us If you have any questions about this Primary Privacy Policy, please contact us at info@freshpet.com

Freshpet SMS Privacy Policy

Addendum – Last Updated: September 18, 2024

1. Introduction

We at Freshpet believe in protecting the security and confidentiality of your personal information. This SMS Privacy Policy (the "SMS Policy") discloses our policies regarding the collection, use, maintenance and disclosure of your personal information obtained in connection with your participation in the SMS messaging service (the "SMS Service"), that we make available to you through a third party provider. This SMS Policy only applies to the personal information obtained in connection with the SMS Service. By opting into and using the SMS Service, you agree to be bound by the terms of this SMS Policy.

2. Personal Information

“Personal information” is data that identifies, relates to, describes, can be used to contact, or could reasonably be linked directly or indirectly to you. For purposes of this SMS Policy, there is no meaningful distinction between the terms “personal information” and “personal data.”

a.    Personal Information Collected When You Opt-In. When you opt-in to the Service, we collect the following items of personal information directly from you:

i.    Your name

ii.    Your phone number

 b.    Personal Information Collected from Service Provider. We collect the following items of personal information from the third party provider when you use the Service:

i.    The content of any text messages that you send us

ii.    The details of messages you send, such as the time and date of the message

iii.    Your messaging history

c.     Other Personal Information Provided by You. We also collect other items of Personal Information voluntarily provided by you including, but not limited to, contact information provided in connection with an inquiry, comments and other feedback

3. No Sale of Personal Information

We do not sell or rent the personal information obtained in connection with the Service to other companies or individuals.

4. Use of Personal Information

We use your personal information:

a.    To deliver the Service to you.

b.    To communicate with you regarding inquiries, or otherwise provide customer service.

c.     To maintain and support the Service.

d.    To personalize how you experience the Service.

e.    To improve the overall experience of the Service.

f.      To analyze the Service.

g.    To create de-identified personal information to be used by us.

h.    For any other purpose that you consent to.

5. Discolure of Personal Information to Third Party Sites

We disclose the personal information we collect in connection with the Service for the following purposes:

 a.    To provide the Service. We share your personal information with third party service providers to help us provide the Service to you. These third parties are contractually obligated to use your personal information only for the limited purposes the personal information was disclosed for.

 b.    With our affiliates. We may share your personal information with third parties that share common ownership with Freshpet, but only for the purposes described above.

 c.     For reasons you consent to. We may share your personal information with third parties for any reason if we obtain your consent before doing so, or if you specifically direct us to share your personal information.

 d.    In the event of a corporate transaction. We may disclose or transfer your information to a third party if we sell, transfer, divest, or disclose all or a portion of our business or assets to another company in connection with or during negotiation of any merger, financing, acquisition, bankruptcy, dissolution, transaction, or proceeding.

 e.    Use to protect against, investigate and deter fraudulent activity. When necessary, your personal information may be disclosed to third parties for the purpose of protecting against, investigating and deterring fraudulent, as well as unauthorized or illegal, activity.

 f.      Defend our legal rights. To protect and defend the legal rights of Freshpet, and Freshpet’s employees, we may disclose your personal information. We may also require your personal information to defend against legal claims, or to establish our legal rights.

 g.    To comply with and as required by law. We may disclose your personal information to government authorities or other relevant third parties in order to comply with applicable legal requirements, judicial proceedings, court orders, subpoenas, legal process, or lawful requests from governmental authorities.

6. Security

We have implemented commercially reasonable safeguards to provide adequate protection for the storage and transfer of your Personal Information. Despite the measures we have taken, we cannot guarantee that your personal information will only be accessed by authorized parties. We are not responsible for third parties that circumvent the safeguards we have put in place. We will notify you if we become aware of unauthorized access of your personal information..

7. Retention of Personal Information

Unless there is something in this SMS Policy to the contrary, we may retain your personal information for as long as you participate in the Service, and thereafter as long as necessary to comply with legal requirements and obligations, defend our rights, resolve conflicts, improve our website, address complaints, and enforce contracts.

8. Opt-In

A user may opt into the service by consenting to Freshpet’s SMS marketing in the checkout and initializing a purchase or subscribing via our subscription tools.

9. Opt-Out

At any time, you may opt-out of this Service by doing the following: A user may opt-out by replying STOP to any mobile message sent from us.. You may also opt-out by contacting us by one of the methods in the Contact section of this SMS Policy.You are not required by us to participate in the Service. You will not be discriminated against for choosing to opt-out of this Service.

10. Revisions

This SMS Policy may be revised from time to time without prior notice to you. The changes to the SMS Policy will be effective as soon as the updated SMS Policy is posted. If you disagree with any such changes, please cease using the SMS Service. Continued use following the posting of any such changes indicates your acceptance of the changes. If we make any changes to this SMS Policy that materially impact previously collected personal information about you, we will make reasonable efforts to provide notice and obtain consent to any such changes as may be required by law.

11. Minors

Minors under the age of 18 may not use the Service. We do not knowingly collect information from children under 18 years of age. If you become aware that a minor under the age of 18 has used the Service, please contact us by the method listed below.

12. Primary Terms of Use and Primary Privacy Policy

This SMS Policy is subject to the terms contained in Freshpet’s primary Terms of Use and Freshpet's Primary Privacy Policy (above). By signing up for the SMS Service, you also agree to Freshpet's primary Terms of Use and Primary Privacy Policy.

13. Contact

If you have any questions or concerns about this SMS Policy or the way in which your personal information is handled, please contact us at 1545 US 206, Bedminster, New Jersey​​​​​​.07921, by phone at 866-789-3737, or by email at custommeals@freshpet.com.