popular searches

pioneering real food

Wholesome meals, essential nutrients. Vital® is fresh, real food with beneficial ingredients thoughtfully selected to support the health of your pet. 100% non-GMO, all-natural, and made in the USA, we also offer grain-free and chicken-free recipes for pets with special diets. Vital® delivers only what your pet needs and nothing more—that means no preservatives, meat by-products, or rendered meals. Just the good stuff.

verified Non-GMO

Never any GMOs, preservatives, corn, wheat, soy, or by-product meals

all natural ingredients

Farm-raised fresh meats & veggies

gently steam-cooked

Recipes are gently cooked to retain essential nutrients

developed by veterinarian nutritionists

For a 100% complete & balanced meal

Non-GMO recipes your pet will love

Your pets deserve the best. That's why our 100% non-GMO recipes are crafted to provide support for their specific needs.

Vital® vet-recommended favorites

They're bestsellers for good reason. Try our most-loved recipes.

new!

Vital® Benefits

Check out our newest recipes developed by top veterinary nutritionists. Vital® Benefits are formulated to support your pet's specific health goals like digestive care and joint health.

vet nutritionists formulated

We believe all dogs deserve fresh, real food. Our Vital® recipes are formulated to help our pets live their longest, healthiest lives.

Dr. Gerardo Perez-Camargo

Vice President of R&D at Freshpet

Melissa Brookshire

Doctor of Veterinary Medicine (DVM)

Beth Hamper

Doctor of Veterinary Medicine (DVM), PHD, DACVN

Kelly Swanson

PHD

our fresh food helps pets thrive

Our pets rely on us to give them more than just love and affection. It’s our job to supply them with the proper nutrients that help them live their best lives. Vital® was developed to do just that. Our beneficial recipes are crafted with your pet’s health and unique needs in mind.

we keep health top of mind

We want to deliver the best option to your pet’s bowl. That’s why we use ingredients like bison and wild Alaskan pollock for dogs with particular allergies, and antioxidant-rich fruit, like blueberries, to support a healthy immune system.

functional ingredients

Ingredients are at the core of how we develop our Vital® recipes. Thoughtfully crafted with wholesome goodness for your pet, Vital® and Vital® Benefits are perfect for dogs that require a special diet or have specific restrictions.

reviews of Vital®

See what pet-parents are saying about our healthy recipes.

explore our other brands

Everything about your pet is totally unique—including their nutritional needs. Explore our fresh family of brands to discover what’s perfect for your pet.

Petco Logo
Instacart Logo
Petsmart Logo
Chewy
pet supplies plus
Petco Logo
Instacart Logo
Petsmart Logo
Chewy
pet supplies plus

find a fridge near you